"Breed to Improve." In saying this, our goal is to improve the breed with every breeding. How do we do this; we review pedigrees and the health of certain blood lines that we are interested in. We review our dogs qualities and see if there is an area we can improve on.
To avoid "kennel blindness" -- in other words, we take a step back and honestly evaluate the good and bad points of each dog before making the decision who to breed to and look for second opinions from other breeders that are always looking to improve the breed. Then we look for a mate that will eliminate or balance those flaws.
The goal of breeding, after all, is to produce a better dog and a quality pet. Attending a dog show to determine how your dog measures up against the best specimens of its breed. That's a big part of why we show our dogs, we get opinions from true dog Judges.